Emphasizing an egalitarian approach to creativity, common access to tools that facilitate creative projects and the uncontrolled flow of online information, the article raises issues concerning the uncertainty and confusion of viewers and artists in the face of of phenomena in so-called contemporary art. It highlights consequences in the sphere of ethics and aesthetics provoked by popular art, New Media and Convergence Culture.
Keywords: egalitarianism in art, convergence culture, consumer ethics, new media, desacralisation of art, aesthetics of pop culture