Barbara Cyrek - Behind the scenes of the myth of freedom

Review of Jan Kreft, Za fasadą społeczności. Elementy zarządzania nowymi mediami, (Behind the façade of community: Aspects of managing new media), Kraków 2015.Although the media world is perceived as "hovering" over the market, in fact it remains firmly rooted in market logic. The laws of media and the laws of economics are related. Jan Kreft presents the lofty concepts attributed to new media while exposing the economic mechanisms behind them. This text is a concise summary of the most important issues raised by Kreft in the book "Za fasadą społeczności. Elementy zarządzania nowymi mediami".Keywords: new media market, new rhetoric, work of Internet users, myth of freedom