WOJCIECH KAWECKI: Positive announcement and persuasion in the media

At the beginning of his paper the author presents two basic concepts–Positive Announcement and Persuasion. The article takes into consideration issues of presence of Positive Announcement and Persuasion in media’s relay. The important problem is communication’s efficacy. The author precisely presents its three points: making use of Positive Announcement; Persuasion applies to positive situation; assertiveness attitude of communication’s sender. The other problem is fluent line of Positive and Negative Announcements to Persuasion’s Language of media. He is thinking about positive and negative results of making use of strategy of influence and manipulation. It may be use "for" or "against" us. We can use Laws of Persuasion, for "good" or "bad" purpose. "Talk-shows" or "debates" are good, when hosts are very good at communication sending and they can be "masters of persuasion".