SYLWIA GALANCIAK: Talk show and condition of television community

The article addresses the issue of talk shows ? television genre based on rhetorical model of communication, prepared for having strongly interactive relationship with the viewers presented as important participant of presented events. This model is strongly grounded in oral culture, but is necessary to remember about its connections with literacy structures. Talk show is basic link in process of creating image of the medium as important space of social discussion, the guard of axionormative order of community formed around the television. Within the framework of this discussion television shows isolated cases and events and ritualises situation of presentation. The viewer is designated to the role of the member of the virtual community gathered in space of the television agora. Medium takes over the space of the social discussion with suggestion, that exactly television is the sole mirror reflected real condition of this society.